We took over community management creating the world of Skygge, a vision of the Norse mythology of modernity that Bjarne had created through his stand alone figure.

The Community was built and consisted of NFT collectors who had an interest in fine art and traditional Melgaard collectors who made the crossover and were successfully onboarded into WEB3. It was important that the drop and the pricing stayed true to the price and value of Bjarnes original work; but also gave opportunity for those priced out of his real life works, to gain an entry point for Melgaard collectable. In the server, we also created a unique currency called ‘WATTS’ that functioned as a play on the themes of addiction chronicled throughout Bjarne’s work.

In a unique spin, the community and token holders were uniquely allowed to name their LightbulbMan purchases on the blockchain, the first time that Melgaard has allowed a mass swathe of buyers to name his individual works. Holders were also able to claim a high quality, personally-signed print of their individual Lightbulb Man. 

The project was one of the most successful transitions of fine art into a PFP project and allowed collectors the chance to own a 1 of 1 Melgaard and to engage with Bjarne during intimate community fireside-chats.