My Pet Hooligan
My Pet Hooligan is a sellout NFT collection by AMGI; an animation and gaming studio in Los Angeles. It was spearheaded by Colin Brady who has worked on the feature films such as: Toy Story, A Bug’s Life and Game of Thrones. AMGI wanted to take all of their experience in film and game design and apply it in a new innovative gaming WEB3 experience.
The My Pet Hooligan game allows users to play to earn in a metaverse full of mayhem and madness; it also has facial recognition allowing players to experience real-time synchronisation of character animation and online multiplayer VR game-play. It is one of the most advanced and successful play to earn project on the Ethereum network.
ITMV Strategy
We worked to help build a strong community within the My Pet Hooligan sphere, whilst securing key influencer partnerships with some of the biggest NFT projects in WEB3. We also developed a unique set of Discord Tokenomics that were transferable to the real life game. The in-game currency $Karrots (available to earn in Discord), allowed players to begin competing on mini-games and quizzes in the run-up to the NFT launch and future game release. We helped create the Hooli character, the face of the game; communicating and calling out influencers with fun scripted posts and causing the best kind of chaos on NFT Twitter. The community were huge participants in the development of the game, voting on weapons, faction names and traits. We managed and set-up physical giveaways of merch to develop a fully branded gaming community.
Generated over $2 million dollars for the studio
Considered a blue-chip NFT
Sold out the 8888 mint volume in seconds
Secured huge partnerships and investment with the likes of YieldGuild, BitkraftVC and Delphi Digital
Launch
The project sold out the 8888 mint volume in one day, generating over $2 million dollars for the studio to begin developing the game. The project is so successful that it is considered a blue-chip NFT project. AMGI have since expanded the metaverse further with their second drop ‘The Zuckbots’. The collection currently has over 4.4k unique holders and the game is in the BETA stage. The project has generated over 15.9k in ETH in after market sales on trading volume alone and AMGI has also secured huge partnerships with the likes of YieldGuild, and Delphi Digital to build out their Hooli metaverse further.
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