ITMV x Art.Quarter Gallery
We have partnered with the Art.Quarter in Birmingham to create a 15 month residency featuring 15 exhibitions bringing Web3 art to life, from 29th Apr – 11th Aug 2023.
These 15 exhibitions will highlight and explore different themes and stories in the web3 art world, like nature from an NFT perspective, and women in Web3. We will also explore relevant cultural themes like Birmingham artists and history.
We will use our expansive Web3 network to connect with artists from across the world to create immersive galleries, using the incredible features of the Art Quarter gallery.
NFT art can unite art lovers and Web3 enthusiasts alike so we think this 15-week residency is the perfect opportunity to create this creative intersection.
ITMV Strategy
We worked to help build a strong community within the My Pet Hooligan sphere, whilst securing key influencer partnerships with some of the biggest NFT projects in WEB3. We also developed a unique set of Discord Tokenomics that were transferable to the real life game. The in-game currency $Karrots (available to earn in Discord), allowed players to begin competing on mini-games and quizzes in the run-up to the NFT launch and future game release. We helped create the Hooli character, the face of the game; communicating and calling out influencers with fun scripted posts and causing the best kind of chaos on NFT Twitter. The community were huge participants in the development of the game, voting on weapons, faction names and traits. We managed and set-up physical giveaways of merch to develop a fully branded gaming community.
Generated over $2 million dollars for the studio
Considered a blue-chip NFT
Sold out the 8888 mint volume in seconds
Secured huge partnerships and investment with the likes of YieldGuild, BitkraftVC and Delphi Digital
Launch
The project sold out the 8888 mint volume in one day, generating over $2 million dollars for the studio to begin developing the game. The project is so successful that it is considered a blue-chip NFT project. AMGI have since expanded the metaverse further with their second drop ‘The Zuckbots’. The collection currently has over 4.4k unique holders and the game is in the BETA stage. The project has generated over 15.9k in ETH in after market sales on trading volume alone and AMGI has also secured huge partnerships with the likes of YieldGuild, and Delphi Digital to build out their Hooli metaverse further.
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